If you are not using Email marketing for your business, you’re missing out on the real metrics.

SPECIAL NOTE:

During these unprecedented times where everyone has to cope with the coronavirus (COVAD-19) outbreak, and the guidelines imposed by the CDC, it is more important then ever to be visible and accessible online.

The truth?

Email marketing is the best possible strategy for your business.

The proof?

Based on recent data, email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.

Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?

The answer has something to do with the fact that people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?

Most people are on email - 85% of adult internet users in the US. 

The most recent data shows there are more than 3.8 billion email users across the globe. This number is steadily growing, and experts predict a 3% growth in email user base per year until 2021.That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements.

That’s why building a successful email marketing campaign is more important than ever for entrepreneurs. But there’s two problems — first, most people don’t know how to do it right, and second, it’s expensive and time consuming to generate a good leads lists.

Besides the creation of an Email with well designed features, another essential elements to succeed with Email marketing for your business, is to have a database with contacts relevant to your industry as your destination. 

This can be a challenge especially for small businesses which usually have limited resources.The cost and time to generate a good list with thousands of legitimate contacts can leave many out of this very effective form of advertising.

Another advantage of using this form of advertising is the effectiveness of your investments. When it comes to ROI, email marketing undoubtedly rules. At 4,400%, email marketing has the ability to offer the highest ROI out of all other digital marketing channels. For every $1 you spend on email marketing, you could earn as much as $44.

Paid advertising such as PPC, on the other hand, has an average ROI of 200%. This means you get $2 for every $1 you spend.

Meanwhile, the ROI of social media is a challenge to measure. Research reveals that a majority of brands often struggle to calculate their ROI from social media. In a separate survey, 52% of social media marketers admitted that they’ve experienced difficulties reviewing their ROI.