35 Wedding-Dress Shopping Tips to Help You Find the Gown of Your Dream

Shopping for your wedding dress can sound like a dream—but in reality, it can also feel overwhelming and stressful. Sure, scrolling through Instagram and Pinterest for inspiration or strolling through bridal salons can be magical. But for many brides-to-be, the unfamiliarity of the bridal fashion world and the sheer number of options can be daunting.

If this is your first time stepping into the world of wedding gowns, you might be wondering where to even begin. Should you stay local or travel for salon visits? Does a halter neckline flatter your frame more than a strapless one? Should you go for soft satin or textured lace?

As you dive into dress shopping, you’ll quickly discover there’s a whole new vocabulary to learn—like "fit-and-flare," "crepe," and "bateau neckline"—terms you probably don’t use every day. On top of that, your wedding dress may very well be the most expensive garment you’ll ever own, adding even more pressure to find “the one.” And remember, your bridal wardrobe might not stop at just one gown—many brides also opt for separate looks for the ceremony, reception, and even the after-party.

No matter where you are in your planning journey—whether you’ve had a vision for years or you’re starting from scratch—we’ve gathered 65 tried-and-true tips from bridal fashion pros to help you find the perfect wedding-day look for your style, timeline, and budget.

1. Start With Inspiration

Collect images of dresses you love—from magazines, Instagram, Pinterest, and bridal boutiques. Do you notice a pattern in the styles? Are they all romantic and lacy? Do they feature open backs or strapless silhouettes? Use this inspiration to help guide your initial search.

2. Keep an Open Mind

Many brides think they know what they want, only to fall in love with something totally unexpected. Try on a variety of styles—you might be surprised by what makes you feel your best.

3. Understand Bridal Sizing

Wedding dress sizes typically run smaller than everyday clothing—expect to size up two to four sizes. A bridal stylist can take accurate measurements to guide you.

4. Shop Early, But Not Too Early

Start shopping around nine months before your big day. This allows time for alterations and customizations. If you start too early, your preferences might shift as your wedding date approaches.

5. Set a Budget

Before heading to your first appointment, decide on your price limit and who’s contributing financially. Remember to factor in tailoring, accessories, and cleaning fees—your total cost will likely exceed just the gown’s price tag.

6. Choose the Right Bridal Salon

Look for salons that carry the designers and styles you’re eyeing. Read reviews and ask friends for recommendations. Not sure what a salon offers? Call ahead and ask about their inventory and services. Here's our list of Bridal salons we recommend.

7. Always Book an Appointment

Bridal salons don’t operate like regular clothing stores—you’ll need a consultant to help you try on dresses. Book your appointments in advance to ensure personalized attention.

8. Describe Your Dream Dress in Three Words

Pick three adjectives that describe your ideal wedding look—like “timeless, elegant, romantic.” Share them with your consultant to help narrow down options.

9. Shop on Weekdays

Weekday appointments tend to be quieter, allowing for more one-on-one attention. It’s worth taking a day off work to avoid the weekend rush.

10. Bring a Small, Trusted Crew

Keep your entourage small—two to three people whose opinions you trust most. Too many opinions can quickly become overwhelming.

11. Bring the Right Undergarments

Wear a nude thong, strapless bra, and any shapewear you’re considering. This ensures you’ll get an accurate idea of how each dress will look and feel.

12. Choose a Flattering Silhouette

Silhouettes can dramatically change your look. Think about what suits your body type and feels comfortable—from mermaids to ball gowns to sheaths.

13. Explore Nontraditional Lengths

Tea-length or mini dresses can add personality and are perfect for casual, beach, or city weddings.

14. Consider Fabric Carefully

Fabric impacts both look and feel. Structured fabrics like silk shantung provide support, while lighter fabrics like chiffon flow more freely but may be less forgiving.

15. Bring Your Ceremony Heels

Wear the same heel height to your appointment that you plan to wear on your big day for an accurate look at the gown’s fit and length.

16. Show Up With Visuals

Photos of gowns you love can help consultants understand your style and find better matches for you.

17. Try On Dresses, Even Ones You’re Unsure About

Some dresses don’t shine on hangers. You won’t know how something truly looks until it’s on your body.

18. Visit Trunk Shows and Sample Sales

These events offer discounts and special perks, like designer modifications. Just note that sample sales usually only carry limited sizes.

19. Call Ahead for Plus-Size Options

Some salons don’t stock plus-size samples, so call before you go to ensure they have dresses you can try on.

20. Don’t Try on Too Many Dresses

Trying on too many styles can lead to decision fatigue. If you’re feeling overwhelmed, step back and revisit your top choices after a break.

21. Focus on In-Budget Salons

There’s no point in falling for a gown you can’t afford. Choose salons with a wide range of dresses in your price range.

22. Pay Attention to How You Feel

Even if a dress checks every box, the most important thing is how it makes you feel—confident, radiant, and like yourself.

23. Ask for Trusted Opinions

If you’re torn between two dresses, get input from someone whose opinion you value.

24. Order Early to Avoid Rush Fees

Ordering your dress 8–12 months in advance can help avoid extra charges for rushed production.

25. Avoid Sizing Down

It’s easier (and safer) to take a dress in than to let it out. Order your true size or one size up.

26. Do a Trial Beauty Look

Show up to appointments with hair and makeup that mirrors your wedding-day plans. It helps you better visualize the final look.

27. Customize with a Tailor

Even if you’re buying off-the-rack, a skilled tailor can make your gown fit like a dream—for less than a couture version.

28. Book Destination Appointments Early

Planning to visit a famous bridal salon in another city? Reserve your appointment far in advance—especially on weekends.

29. Check Out Local Boutiques

Smaller shops may have fewer dresses but offer a more personalized experience and knowledge of local trends and venues.

30. Be Honest with Your Consultant

Share your likes, dislikes, and wedding details. The more your consultant knows, the easier it is for them to help you find the perfect dress.

31. Match Your Dress to the Season

Choose fabrics and styles that suit the climate and season of your wedding—for example, airy gowns for summer and rich fabrics for winter.

32. Ignore Outdated "Rules"

Wear what makes you feel beautiful. A white dress isn’t mandatory—try a colorful gown, a jumpsuit, or anything that feels authentic to you.

33. Plan for a Bustle

If your gown has a long train, a bustle will make it more manageable for dancing. Research bustle types before alterations.

34. Set Boundaries for Sharing

Decide in advance who gets to see your dress before the big day. This preserves the excitement and keeps the gown feeling special.

35. Store the Dress Safely

If you live with your partner, stash your gown at a friend or relative’s house to keep the surprise intact—and avoid temptation!